Monday, January 3, 2011

Fashion journalism

Fashion journalism is an umbrella term used to describe all aspects of published fashion media. It includes fashion writers, fashion critics or fashion reporters. The most obvious examples of fashion journalism are the fashion features in magazines and newspapers, but the term also includes books about fashion, fashion related reports on television as well as online fashion magazines, websites and blogs.

Journalists comment about the latest fashions on the runway, as well as on the red carpet. Fashion critique and commentary can be found in magazines, on TV, and now more recently even on the Internet. With many fashion magazines in India, there is a demand for fashion journalists. However, there is a dearth of fashion reviewers and critics. By being a fashion journalist or a fashion writer one gets paid to write about fashion and Beauty, by having his/her bylines appearing in magazines and books. The following year saw the rise and fall of Boo.com as the company burned through $135 million in 18 months.Style.com, the online umbrella for Vogue and W, started in 2000. Style.com is not a journalistic website but a resource to show the complete collections of selected fashion shows each season.

Fashion journalists are either employed full time by a publication or are employed on a freelance basis. The career has grown in importance in other media with the release of films such as The Devil Wears Prada and Confessions of a Shopaholic, and television series such as Ugly Betty.

Fashion journalism may take another decade to become a mainstream career, but pursuing this subject will definitely make one a part of the changing trends in India.

Fashion journalism Institutes:
Columbia College - Chicago
Northumbria University
University for the Creative Arts
National Institute of Fashion Technology, New Delhi
London College of Arts

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