Indian Fashion Industry

The 20th century came the end of all hype which has created a more practical and pragmatic environment and has given a more stable picture of the fashion business.

In the 50s, 60s and 70s, the Indian fashion scenario wasn't exactly colorless. India has a rich and varied textile heritage, where each region of India has its own unique native costume and traditional attire. Fashion in India is a vibrant scene, a nascent industry and a colorful and glamorous world where designers and models start new trends every day.

For what we know of the history of fashion until the end of the 19th century,it was mostly a fascinating footnote to the history of art. Much has changed and evolved in the history of fashion in the 1900's.Fashion in India has become a growing industry with international events such as the India Fashion Week and annual shows by fashion designers in the major cities of India. Fashion in India has become a growing industry with international events such as the India Fashion Week and annual shows by fashion designers in the major cities of India.

In 60s, tight 'kurtas', 'churidars' and high coiffures were a trend among ladies.In 70s witnessed an increase in the export of traditional materials outside the country as well as within. The '80s was the era of self consciousness and American designers like Calvin Klein became popular.

The '90s the last decade of the millenium, was one of the extremes. The excess of the early decade gave way to the drastic pairing down and stripping away in the hands of German designers like Helmut Lang and Jil Sander.

India is a very big exporter of fabrics and accessories. Sarees are woven in silk, cotton and artificial fibres. Kanjivaram, Mysore, Paithani, Pochampalli, Jamdani, Balucheri, Benarasi, Sambalpuri, Bandhini are some varieties of beautiful sarees from different regions of India.